Steve Raybine:
Blog #104:
Radio Rules the Music World
Many musicians are amazed that my music has been played on over 150 terrestrial and internet radio stations worldwide. My best assessment is that someone is listening to my music at all times throughout the global community. As a young musician, this was a particular goal of mine--acknowledgement and acceptance of my music by the archetypical jazz listener. I worked a long time to achieve this goal and I am particularly proud of this achievement. The internet has certainly enabled my music to be heard internationally as well as nationally. Radio airplay is all-important to any musician if they desire commercial success as a recording artist.
What makes my music appealing to radio stations is its melodic orientation. Moreover, it has strong rhythmic underpinnings and is produced well. It is, however, the strong melodic component within the design of the songs that attracts it to radio, which is why many of my songs have been played on numerous radio stations. In contemporary music, radio airplay is essential to the overall success and longevity of a performer. Radio enables one's music to be heard, which in turn, creates an interest in the music from prospective audience members. Moreover, radio airplay helps to generate CD sales in both hard copies and downloads.
Without radio airplay, a performing musician's career will most likely stall at some point in time and become less popular on a large or even moderate scale. Radio greases the proverbial 'wheel' and enables a musical artist to expand his or her music to a much larger audience.
Copyright 2010 Steve Raybine
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